http://www.tuforone.com Hello. Bonjour. Chao. Wed, 09 Dec 2009 08:03:28 +0000 http://www.tuforone.com en http://www.tuforone.com/Cisco-WebEx http://www.tuforone.com/following/tuforone.com/Cisco-WebEx Wed, 09 Dec 2009 08:03:28 +0000 Hello. Bonjour. Chao. 180360 <img src="http://payload.cargocollective.com/1/0/9824/180360/webex-pass the ball.jpg" border="0" width="477" height="55" width_o="477" height_o="55" src_o="http://payload.cargocollective.com/1/0/9824/180360/webex-pass the ball_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/digital-slideshow.jpg" border="0" width="180" height="21" width_o="180" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/180360/digital-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass1.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass2.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass6.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass3.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass5.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass4.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass7.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180360/pass8.jpg" border="0" width="430" height="720" width_o="430" height_o="720" src_o="http://payload.cargocollective.com/1/0/9824/180360/pass8_o.jpg" align="left" /> VIEW THE SITE > CASE STUDY Cisco WebEx is one of the leading online meeting applications in the world yet are quickly facing a crowded marketplace as new and established companies are entering into the same space. To increase awareness and a new level of interest with the brand, our solution was Pass The Ball—a community website that asks users to create ideas, rate ideas, and ultimately, collaborate with others using WebEx. The premise of the campaign was that “Ideas get better when you pass them around.” The site also featured free online Webcast event series featuring such notables as Richard Branson (Virgin), Tom Brokaw (NBC), Bear Grylls(Man VS Wild) , Chris Anderson (Wired), Steve Wozinak (Apple), Alice Waters, Guy Kawasaki (Apple/Alltop), Pete Wentz (Fall Out Boy), Jon Bon Jovi, Rock The Vote, USA Network, and The World Wildlife Fund. Once users watched the events, they were encouraged to add their own ideas based off topics happening in each webinar. Today, the site continues to evolve with thousands of ideas being added, more and more people rating and commenting, and hundreds of people actively participating in the webinar forums. Role: Copywriter, Interactive Producer http://www.tuforone.com/Butte-Creek-Organic-Beer http://www.tuforone.com/following/tuforone.com/Butte-Creek-Organic-Beer Wed, 09 Dec 2009 06:34:28 +0000 Hello. Bonjour. Chao. 180315 <img src="http://payload.cargocollective.com/1/0/9824/180315/butte-creek-organic-beer1.jpg" border="0" width="382" height="30" width_o="382" height_o="30" src_o="http://payload.cargocollective.com/1/0/9824/180315/butte-creek-organic-beer1_o.jpg" align="left" /> A natural beer for the most natural of tastes. <img src="http://payload.cargocollective.com/1/0/9824/180315/print-slideshow.jpg" border="0" width="165" height="21" width_o="165" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/180315/print-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180315/Butte_Creek_Lizards_640.jpg" border="0" width="640" height="414" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/9824/180315/Butte_Creek_Lizards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180315/Butte-Creek-Snakes_640.jpg" border="0" width="640" height="414" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/9824/180315/Butte-Creek-Snakes_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180315/butte-postcard-72_640.jpg" border="0" width="640" height="414" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/9824/180315/butte-postcard-72_o.jpg" align="left" /> http://www.tuforone.com/Amnesty-International-2 http://www.tuforone.com/following/tuforone.com/Amnesty-International-2 Wed, 09 Dec 2009 05:18:28 +0000 Hello. Bonjour. Chao. 180203 <img src="http://payload.cargocollective.com/1/0/9824/180203/amnesty-eyes on darfur.jpg" border="0" width="477" height="55" width_o="477" height_o="55" src_o="http://payload.cargocollective.com/1/0/9824/180203/amnesty-eyes on darfur_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180203/website-slideshow.jpg" border="0" width="190" height="21" width_o="190" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/180203/website-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180203/eyes1_2.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/180203/eyes1_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180203/eyes5.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/180203/eyes5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180203/eyes2.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/180203/eyes2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180203/eyes3.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/180203/eyes3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/180203/eyes4.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/180203/eyes4_o.jpg" align="left" /> VIEW THE SITE > CASE STUDY Over 300,000 dead. 2.5 million more at risk. Darfur remains one of the most tragic abuses happening to mankind today. Amnesty International needed a way to show evidence of the atrocities happening to get the international community engaged. Our solution was Eyes on Darfur – a microsite that uses satellite imagery to show evidence of genocide in Darfur, Sudan. We took commercially available satellite footage and matched up before and after images to discover that whole sections of villages were being wiped out, huts were bombed and countless people were displaced. As viewers at home watch the site, they too can become an international watchdog community for villages that remain at risk. While many websites measure success with page views and units sold, Eye’s helped the UN in their decision to send 10,000 peacekeeping troops to protect the people in Darfur. Awards: - 2008 Webby Finalist - Best Activism Site - 2008 Best Advocacy Microsite—Internet Advertising Competition Featured in: - The Washington Post - USA Today - The Globe and Mail - Associated Press - NPR - Al Jazeera - CBS News - ABC News - Print Magazine - PC World - Yahoo! News - Scientific American - International Herald News - Air America Radio - Reuters - Boston.com - MySpace News Role: Copywriter, Producer http://www.tuforone.com/Re-Max http://www.tuforone.com/following/tuforone.com/Re-Max Mon, 07 Dec 2009 07:53:25 +0000 Hello. Bonjour. Chao. 176537 <img src="http://payload.cargocollective.com/1/0/9824/176537/remax-title.jpg" border="0" width="287" height="30" width_o="287" height_o="30" src_o="http://payload.cargocollective.com/1/0/9824/176537/remax-title_o.jpg" align="left" /> Saying goodbye to problem neighbors is possible with the help of Re/Max real estate service. <img src="http://payload.cargocollective.com/1/0/9824/176537/campaign-slideshow.jpg" border="0" width="324" height="21" width_o="324" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/176537/campaign-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/176537/remax-front-LIGHT1.jpg" border="0" width="602" height="792" width_o="602" height_o="792" src_o="http://payload.cargocollective.com/1/0/9824/176537/remax-front-LIGHT1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/176537/remax-back-final1.jpg" border="0" width="606" height="796" width_o="606" height_o="796" src_o="http://payload.cargocollective.com/1/0/9824/176537/remax-back-final1_o.jpg" align="left" /> Role: Copywriter + Design http://www.tuforone.com/Amnesty-International-1 http://www.tuforone.com/following/tuforone.com/Amnesty-International-1 Mon, 07 Dec 2009 07:08:28 +0000 Hello. Bonjour. Chao. 176490 <img src="http://payload.cargocollective.com/1/0/9824/176490/amnesty-darfur rally.jpg" border="0" width="477" height="55" width_o="477" height_o="55" src_o="http://payload.cargocollective.com/1/0/9824/176490/amnesty-darfur rally_o.jpg" align="left" /> Posters to promote a rally at the United Nations building in New York City. <img src="http://payload.cargocollective.com/1/0/9824/176490/print-slideshow.jpg" border="0" width="165" height="21" width_o="165" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/176490/print-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo1.jpg" border="0" width="489" height="641" width_o="489" height_o="641" src_o="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo2.jpg" border="0" width="489" height="641" width_o="489" height_o="641" src_o="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo3.jpg" border="0" width="489" height="641" width_o="489" height_o="641" src_o="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo4.jpg" border="0" width="489" height="641" width_o="489" height_o="641" src_o="http://payload.cargocollective.com/1/0/9824/176490/darfur-rally-cargo4_o.jpg" align="left" /> http://www.tuforone.com/Amnesty-International http://www.tuforone.com/following/tuforone.com/Amnesty-International Sun, 06 Dec 2009 04:32:02 +0000 Hello. Bonjour. Chao. 175096 <img src="http://payload.cargocollective.com/1/0/9824/175096/amnesty-international-PTH-title.jpg" border="0" width="477" height="55" width_o="477" height_o="55" src_o="http://payload.cargocollective.com/1/0/9824/175096/amnesty-international-PTH-title_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/digital-slideshow.jpg" border="0" width="180" height="21" width_o="180" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/175096/digital-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo1.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo2.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo4.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo5.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo6.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo7.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo8.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo9.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo10.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/PTH-cargo10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/vimeo1.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/vimeo1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/flickr2.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/flickr2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/flickr1.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/flickr1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/youtube1.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/175096/youtube1_o.jpg" align="left" /> VIEW THE SITE > EXPLORE THE 30 RIGHTS GALLERY > GO TO THE VIMEO CHANNEL> CHECK OUT THE FLICKR GALLERY > <img src="http://payload.cargocollective.com/1/0/9824/175096/print-slideshow.jpg" border="0" width="165" height="21" width_o="165" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/175096/print-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-olsen_v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-olsen_v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-lucindawilliams_v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-lucindawilliams_v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-timrobbins-v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-timrobbins-v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-tommorello-v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-tommorello-v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-jal-v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-jal-v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-garaflo-v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-garaflo-v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-print-couple-v1.jpg" border="0" width="489" height="662" width_o="489" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-print-couple-v1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/facebook-title1.jpg" border="0" width="324" height="21" width_o="324" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/175096/facebook-title1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens1.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens6.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens3.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens4.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens5.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/175096/pth-facebook-screens5_o.jpg" align="left" /> ADD THE FACEBOOK APPLICATION > CASE STUDY Amnesty International is one of the most revered NGOs in the world. Yet in recent times, there has been a disconnect between Amnesty and our younger generation. To address this gap, we helped to develop the US wing of “Protect The Human”—a multi-platform campaign revolving around a robust, yet simple website that allows new users to get engaged with human rights while giving existing members new ways to get into the cause. ELEMENTS OF THE CAMPAIGN INCLUDED - Microsite - Google Mash-Up Media Community - An Interactive 30 Rights Flash Piece - A Facebook Application - Exclusive Video Content - Social Network integration into Facebook, Youtube, Flickr, Vimeo - Print Ads All in all, the campaign garnered 6,000 new signatures to the Universal Declaration of Human Rights, as well as brought greater attention to pressing human rights issues happening now around the world. Role: Copywriter, Interactive Producer http://www.tuforone.com/USA-Network http://www.tuforone.com/following/tuforone.com/USA-Network Sun, 06 Dec 2009 00:17:34 +0000 Hello. Bonjour. Chao. 174960 <img src="http://payload.cargocollective.com/1/0/9824/174960/USA-NETWORK1.jpg" border="0" width="401" height="54" width_o="401" height_o="54" src_o="http://payload.cargocollective.com/1/0/9824/174960/USA-NETWORK1_o.jpg" align="left" /> With a new president and a new national mood, it was the perfect climate to launch our campaign for USA Network: Characters Unite—a campaign committed to uniting people across the USA to stand against prejudice and hate. The campaign asked users to “Take the Pledge” for national unity. We helped spread the message through TV spots, our microsite, an online Town Hall and a Facebook App. The campaign has reached over 35,000 pledges and continues to grow. Awards: 2010 Best Entertainment Integrated Ad campaign—Internet Advertising Competition Awards Role: Copywriter, Interactive Producer <img src="http://payload.cargocollective.com/1/0/9824/174960/website-slideshow.jpg" border="0" width="190" height="21" width_o="190" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/174960/website-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-screen1.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen2.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen3.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen5.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen6.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen6_o.jpg" align="left" /> {image 10}<img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen9.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen10.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen11.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen12.jpg" border="0" width="625" height="478" width_o="625" height_o="478" src_o="http://payload.cargocollective.com/1/0/9824/174960/characters-unite-screen12_o.jpg" align="left" /> VIEW THE SITE > <img src="http://payload.cargocollective.com/1/0/9824/174960/television.jpg" border="0" width="109" height="21" width_o="109" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/174960/television_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/print-outdoor-slideshow.jpg" border="0" width="269" height="21" width_o="269" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/174960/print-outdoor-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/USATestCampaign-1_v2.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/9824/174960/USATestCampaign-1_v2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/USATestCampaign-2_v2.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/9824/174960/USATestCampaign-2_v2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/cu-bus-shelter-72DPI_v2_640.jpg" border="0" width="640" height="413" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/0/9824/174960/cu-bus-shelter-72DPI_v2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/facebook-title1.jpg" border="0" width="324" height="21" width_o="324" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/174960/facebook-title1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/usa-facebook-screens1.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/174960/usa-facebook-screens1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/usa-facebook-screens4.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/174960/usa-facebook-screens4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/174960/usa-facebook-screens2.jpg" border="0" width="489" height="601" width_o="489" height_o="601" src_o="http://payload.cargocollective.com/1/0/9824/174960/usa-facebook-screens2_o.jpg" align="left" /> VIEW THE FACEBOOK APPLICATION > http://www.tuforone.com/Primo-Beer http://www.tuforone.com/following/tuforone.com/Primo-Beer Wed, 02 Dec 2009 06:06:41 +0000 Hello. Bonjour. Chao. 169757 <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-title.jpg" border="0" width="172" height="30" width_o="172" height_o="30" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-title_o.jpg" align="left" /> Aloha. After years off the shelf, our agency collaborated with Pabst Brewing Company to revive Primo Beer—Hawaii’s oldest and most venerated brew. We launched a new campaign including print, point of sale, and a brand new site: ThatsPrimo.com—a user generated bulletin board (think Visual Craigslist) where anyone can post photos, videos, and stories on anything they think is “Primo” or “the best” whether it’s the best waves, parties or beer. Role: Copywriter <img src="http://payload.cargocollective.com/1/0/9824/169757/print-slideshow.jpg" border="0" width="165" height="21" width_o="165" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/169757/print-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-print1_v2_1.jpg" border="0" width="533" height="662" width_o="533" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-print1_v2_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-print2_v2_1.jpg" border="0" width="533" height="662" width_o="533" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-print2_v2_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-print3-v2_1.jpg" border="0" width="533" height="662" width_o="533" height_o="662" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-print3-v2_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/website-slideshow.jpg" border="0" width="190" height="21" width_o="190" height_o="21" src_o="http://payload.cargocollective.com/1/0/9824/169757/website-slideshow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens1.jpg" border="0" width="625" height="421" width_o="625" height_o="421" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens2.jpg" border="0" width="625" height="421" width_o="625" height_o="421" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens3.jpg" border="0" width="625" height="421" width_o="625" height_o="421" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens4.jpg" border="0" width="625" height="421" width_o="625" height_o="421" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens5.jpg" border="0" width="625" height="421" width_o="625" height_o="421" src_o="http://payload.cargocollective.com/1/0/9824/169757/primo-web-screens5_o.jpg" align="left" /> http://www.tuforone.com/United-Nations http://www.tuforone.com/following/tuforone.com/United-Nations Mon, 09 Nov 2009 02:16:36 +0000 Hello. Bonjour. Chao. 138982 <img src="http://payload.cargocollective.com/1/0/9824/138982/united nations title.jpg" border="0" width="477" height="55" width_o="477" height_o="55" src_o="http://payload.cargocollective.com/1/0/9824/138982/united nations title_o.jpg" align="left" /> DIGITAL CASE STUDY LINKS VIEW THE SITE > CHECK OUT THE COUNTING WIDGET > MAKE A POSTER > CASE STUDY The Stand Up Against Poverty Campaign is a United Nations initiative to end poverty in the world by 2015. Typically, the campaign focuses on a 3-day event that addresses 8 major issues of poverty including ending hunger, access to education, gender equality and more. Our agency was given the daunting task to help the UN create a larger mobilization than the year before (112 million) as well as help move the campaign from a 3 day event into a year round cause. Given the limited budget, we kept our focus in the online space starting with the Stand Up microsite—the central global hub for event organizers. We added new community tools such a Stand Up global map where event organizers could showcase their events and add their photos and videos after the event has completed. The campaign elements included: - Microsite - Stand Up Google Mash Up Map - Poster Creator - Counting Widget - Interactive Photo Gallery - Twitter Feeds - Email Blasts All in all, the event had over 173 million people take action, we grew their database to nearly 20,000 more email signatures and helped with their goal of breaking last years Guinness record of 112 million. These actions all help create global pressure to world leaders to improve poverty conditions in their respective countries and work towards the UN’s goal of ending poverty by 2015. We continue with the year round efforts by showcasing stories on the ground, partnering with other NGOs, and creating specific actions for regular people to take part in. Role: Copywriter / Lead Producer on all elements http://www.tuforone.com/Schlitz-Beer http://www.tuforone.com/following/tuforone.com/Schlitz-Beer Tue, 29 Sep 2009 04:56:46 +0000 Hello. Bonjour. Chao. 96679 <img src="http://payload.cargocollective.com/1/0/9824/96679/schlitz-title.jpg" border="0" width="401" height="54" width_o="401" height_o="54" src_o="http://payload.cargocollective.com/1/0/9824/96679/schlitz-title_o.jpg" align="left" /> CASE STUDY After decades in obscurity, one of America's classic beer brands—Schlitz beer—is back and filling frosty mugs across America. After many years off the shelf, this pilsner is returning to the people who made it popular in the first place—those who are old enough to remember it from its heyday. We created a consumer-facing brand initiative with various media including TV spots re-energizing the classic tagline, “Go for the Gusto,” laying a firm stake in the ground between young and more mature audiences. Since it’s launch, demand for Schlitz has risen, especially in it’s original home in the Midwest where they can’t get enough of their gusto. Role: Concepting, Copywriting